Industries
Six industries. No generic playbook.
The constraints change. A clinic, a job site, a system of record, a salon, and a store do not have the same problem, even when they buy the same service.
Industry
Health
People show up anxious, short on time, and allergic to jargon. The product and the marketing have to respect that.
IndustryEducation
Several audiences at once — students, parents, faculty, partners — and a website that usually talks to none of them clearly.
IndustryConstruction
Long decisions, local trust, and a site that too often undercuts both.
IndustryERP/CRM
The org chart is not the product. The job someone is trying to finish is.
IndustryBeauty
People buy with their eyes and then lose patience if the site can't take them further.
IndustryE-commerce
A product photo is not a brand. Ads get expensive when the site doesn't hold up its end.