A recognisable public voice
Posts read as one foundation, not a pile of unrelated graphics.
Client overview
Alhasanaat Foundation is an NGO. ResourcePad redesigned their social posts and actively runs their email marketing, so the public voice and the inbox feel like the same organization.
The challenge
The mission was solid and the public voice was uneven. Social posts didn't feel like one organization, and email — where supporters actually read — wasn't carrying its share.
Our solution
We redesigned the social system so posts look related to each other, and we run email marketing the foundation actually uses, rather than a tool that sits idle after handover.
What shipped
- Redesigned social posts
- An ongoing social system, not a one-off set of graphics
- Email marketing run by the studio
- One voice across the feed and the inbox
Results
Qualitative on purpose. We don't invent numbers the client hasn't agreed to publish.
Email that is in market
The program is running, not waiting for someone to log in.
One voice across channels
The feed and the inbox now belong to the same organisation.
A project in this family?
If Alhasanaat Foundation sounds like the shape of your problem, tell us. We'll say what would be different for you.