Marketing with a subject
The work is about this wristband, not about 'accessories' in the abstract.
Client overview
Konsu is a New York smartwatch wristband brand. ResourcePad handles their digital marketing, so a small, specific product has a point of view in a very loud category.
The challenge
A wristband is a small product in a crowded accessory market. Konsu needed marketing that made one object feel worth choosing, without shouting over its own design.
Our solution
Digital marketing shaped around the product and the brand, so campaigns have a point of view instead of a generic shop-now.
What shipped
- Digital marketing for a focused product line
- Campaigns written around the object, not a generic store
- A New York brand voice kept intact
- Ongoing, not a single flight of ads
Results
Qualitative on purpose. We don't invent numbers the client hasn't agreed to publish.
A brand that can run
Campaigns are in market as an ongoing engagement.
Campaigns with a point of view
Ads make one object feel worth choosing, without shouting over its design.
A project in this family?
If Konsu NYC sounds like the shape of your problem, tell us. We'll say what would be different for you.