A site people can take seriously
The old site is gone. The new one is built to show the work.
Client overview
Woodcastle Homes is a construction company. ResourcePad replaced the old site with a modern design built from scratch on WordPress, designed their ad creatives, and ran their digital marketing.
The challenge
The old site undersold the homes. In construction, people decide slowly and compare carefully, and a dated website quietly takes you off the list. When ads existed, they didn't feel like the same company as the site.
Our solution
A from-scratch WordPress design, led by UI and UX, plus ad creatives and digital marketing that use the same visual language. The marketing and the houses now look related.
What shipped
- WordPress site designed and built from scratch
- UI/UX for a long, careful buying decision
- Ad creatives designed for the brand
- Digital marketing run against the new site
Results
Qualitative on purpose. We don't invent numbers the client hasn't agreed to publish.
Ads that match the house
Creatives were designed for Woodcastle, not adapted from a template.
Marketing and web, one studio
The site and the campaigns were made together.
A project in this family?
If Woodcastle Homes sounds like the shape of your problem, tell us. We'll say what would be different for you.